As marketers and business developers, it is often necessary to be as resourceful as possible when budgets are trimmed, staff is maxed or if they are a team of one. In this session, we will cover best practices to repurposing and/or recycling your company’s marketing and content assets, including how to establish a smart content strategy, how to maximize your inventory, how to obtain ideas from multiple stakeholders, and how to best apply these tools in-house.

Our goal: to challenge the audience to think smarter not harder, and to do more with less, no matter the size of the team.

Our Experts:

Christina Beaird

As Chief Marketing Officer of PEC, Christina leads her team of marketers and business developers to act as liaisons connecting the experts they work alongside the clients who need a partner they can trust. Developing winning strategies for more than 15 years, she thrives on introducing new ideas, encouraging organizations to question the status quo, and challenging others to make positive changes toward growth and excellence. Christina currently serves as president of the SMPS Kansas City chapter.

Jennifer Lerner

Jen is a Senior Associate and Director of Marketing & Communications at BRR Architecture where she leads a team of creative professionals in elevating the firm’s national presence. Before joining BRR she was a member of the Corporate Communications team at HNTB, where she managed four of the firm’s thought leadership publications, email marketing and social media channels. She has a combined 20+ years of communications and marketing experience, having spent more than a decade serving clients at FleishmanHillard – an International integrated marketing firm. She is an Advisor for and Past President of SMPS-Kansas City.