Finance matters. Learn how planning and performance lead to profitability.
To many of us in the exciting field of marketing and business development, finance can be considered dry, boring and somewhat complicated. But in order to improve our firms’ profitability and advance our career goals, it’s important to have an understanding of business and accounting principles.
This session will cover:
- How you can help the firm be profitable
- Planning your marketing budget
- Understanding ROI
- Understanding basic contract language
Along with others and, through information and examples, this presentation puts the field of finance in basic terms. You’ll learn more about the financial side of our industry, positioning your firm—and yourself—for future success.
About the Presenter:
Chris Rickman, FSMPS, CPSM
Executive Vice President/Chief Operating Officer, ZFI Engineering Co.
Chris Rickman joined ZFI Engineering in 1990 as a CAD technician. Since then, he has worked his way into a leadership role and is now the Executive Vice President and Chief Operating Officer. He is also one of the largest shareholders in the firm. His duties include coordinating all of the marketing and business development activities, managing the daily business operations, and overseeing the IT needs.
Chris became a Fellow of the Society for Marketing Professional Services (SMPS) in 2013. He is actively involved locally, regionally and nationally in the society. Nationally he has served as chair of the Certification Committee, the Blueprints Taskforce, and the Treasurer’s Taskforce. In 2013, he served as co-chair for Build Business in Orlando, FL. Chris is currently serving as President-Elect on the Society’s board of directors.
