Today’s A/E/C marketers have to do it all! Proposal coordination, content development, social media management, and public relations – the list goes on! Juggling all of these responsibilities while ensuring your firm’s brand and identity are clear and consistent across materials and platforms sometimes seems impossible. Creating a straightforward brand guideline How To for your team to use simplifies the marketing and promotion process and strengthens your firm’s brand recognition.

In this presentation, Liz Wasson Coleman, CPSM, Principal & Marketing Director at Seattle-based Johnston Architects, will provide examples of successful brand and identity guideline documents from A/E/C firms of varying sizes and disciplines. Applying her past experience with award-winning brand development, Liz will share practical, accessible solutions marketing professionals can implement on their own to strengthen their company’s brand and marketing reach.

Content covers the following Domains of Practice: 1 – Marketing Research 2 – Marketing Planning 3 – Client and Business Development 4 – Proposals 5 – Promotional Activity 6 – Management