Is your firm developing a new strategy to respond to today’s market? Or maybe you are evaluating and evolving a previous strategy. This session will help you navigate the who, what, and how of market research, giving you new thinking and resources to start finding the information your firm needs immediately.

Learning Objectives

• Market Research Defined
• Understand how Market Research can lead in strategy discussions
• What kind of Market Research is most useful based on the firm’s overall goals
• Understanding the highest ROI Market Research types

About Sarah Kinard

Sarah Kinard is the owner and “Head Bird” of The Flamingo Project, a Market Research and Strategy consultancy designed to GROW existing AEC firms. She is known as a change agent, frequently hired by firms to create a strategy rooted in research, business practice, and scale resulting in their unique growth plan. Sarah is also heavily involved in SMPS, serving as the Dallas president from 2021 to 2022. During her presidency, she worked with Fort Worth to reenvision how SMPS serves the market, and together Dallas and Fort Worth formed an SMPS North Texas chapter. She is presently serving as a trustee of the SMPS Foundation.