Join SMPS Wichita for breakfast, networking and a webinar sunny side up. This event is for MEMBERS ONLY and is FREE.

[Breakfast/registration starts at 7:30 am, webinar begins at 8:00 am.]

How closely do you follow the trends affecting your market sector?

Research is critical when you have a very specific market sector or target client and need to know more about them. In February’s Webinar, we’ll discover the types of research that can be done for both public and private owners. We’ll also discuss various research tools to help find the money within your market sectors and web sites that show trends in the A/E/C industry. With these tools and other resources, you’ll be able to start a successful marketing plan.

Learning Objectives

During this Webinar, attendees will:

• Discover where to research your market sectors
• Find the appropriate publications and web sites that will show you the trends in your market sectors
• Understand how research can lead you to discovering the next trends in the A/E/C industry
• Be able to define the four types of research: primary, secondary, competitive intelligence, and client intelligence.

Thanks to our host, LK Architecture!